Perpeflex

An ongoing project.

Reposition a brand with so much history behind it.
On the occasion of his first 50 years, the company Perpeflex, engaged in the production and marketing of mattresses and accessories for the rest, decided to improve its corporate image and open up the digital market, realizing an identity on the web which - in the local - lives and refers to an illustrious past. A family business has always been so devoted to trade, as the direct production, Perpeflex can still give their products a touch of tradition, creating a union between a method of craftsmanship and the use of modern and innovative materials.

New corporate image, an extensive reorganization.
We started by identifying those who should be the core values for renewal. A strategic plan of action has found the first step in changing the visual image: a picture of the canons abandoned old-fashioned now, with great courage Perpeflex has brought in a new and more modern look. Beside the image, we converted the offer, adding new value-connotations and differentiation: the study and research on the public has allowed us to identify users' needs and respond to these with a specific offer. We have provided the tools for the internal organization of the company, trying to create the conditions required for this breath of fresh air was visible from the outside.

The site: the starting point of an ongoing project.
The actions that led to the completion of the first phase of the renovation project, have found their expression in the design of the website. The strategic nature of information collected during the analysis, allowed us to create a highly usable product, commercially viable because it helps users to navigate between supply and full of information that are oriented to the promotion of products, as to the knowledge of the company profile. Digital communication of the brand is enriched by the actions taken on Social Network from the Facebook page Perpeflex Mattresses.