Get to know us. Before any project, we used to meet several times to get to know our customers better: we are preparing to tackle a project together, and you must find out everything about the brand, the company, the product or service, objectives and expectations. For this reason, the dialogue between us and the representatives of the Client, is the key resource. At this stage we are very careful to provide the information to understand what activities we can do for them and what not, who are the persons to whom to address each request, what to expect from us. The exchange of information, our initial assessment is followed by a status quo recognition, which allows us to lay the foundations for future planning.
Note: We have a very comfortable sofa. And hot coffee!

It's time to do the project. At this stage we produce a strategic plan of action setting out:
• the activities we intend to take;
• the technologies we intend to use;
• the objectives to be pursued and the expected results;
• the ways and the times;
• the size of the investment.

We offer you various options of investment, from short to long term, with the aim to set a positive and lasting relationship. What you should expect to receive is not a trivial estimate, but a complete and accurate strategic planning, a formal commitment that we take against you.

Start the search: let's define the Scenario. We would have blinders on when developing projects without taking into account three key factors: the competitive environment, users, strategic positioning. To define the competitive context within which your product or service, we face a thorough analysis of competitors trying to isolate best practices and mistakes to avoid. We define your audience through research to users: questionnaires, interviews, focus groups are the instruments which we normally serve to learn more about the intended target. The results are condensed in Personas, which represent the archetype of our users and provide standard guidelines for designing user-centered systems. How do we want users to perceive our product or service? We place the brand and its competitors within models that meet the fundamental values and characteristics, to arrive at the definition of value giudelines on which to work.

What we provide:
• Competitor analysis.
• Defining Personas.
• Strategic Positioning.

From research to action. There are two main activities in the planning stage: the Information Architecture and Interaction Design. Every decision has as reference the information set out in the definition phase, every decision is taken according to the customer. Here we create the final schedule and give the impression to our final project. The design is made up of choices and then shared with the customer needs and adherence to the expectations of our users. Depending on the project, we choose the most viable techniques so content, interfaces and processes create a mix in terms of effective communication and usable from the perspective of users.

The results which we arrive at this stage are usually the wireframe representing the structure and functions of the interface but are still without connotation graphics. We are ready for production.

The ideas and design take the final form by working along two main lines: the graphical interface and the technical structure. The graphic choices refer to the eco-system that defines the identity of the brand and its values​​. We follow the innovative graphic trends from overseas to give our products a longer life-time and pay a graphic stronger and more pleasant. At the stage of technical development, we proceed by defining the technical and functional specifications, design the architecture best suited depending on the project and focus on creating custom systems, which are able to maintain the highest degree of adherence to specific functional requirements. In this way, what you get is a product designed and tailor-made for you and your users. From complex web systems to mobile development, we are able to transform into fully functional products that match, your innovative projects.

No product that has not been tested and "approved" by the intended users can be called a user-centered product. For this reason, we face the serious phase of testing. In addition to normal testing activities associated with the operation of the system, we conclude the design of digital products with one or more sessions of usability testing. During the sessions we require users selected and grouped in a representative sample of our target, to use our system, concentrating on hot spots that could cause misunderstanding and, therefore, the abandonment of the system. With usability testing, we have the extraordinary opportunity to see if our product works and we can develop a legitimate assumption linked to its future success. Thus the user-centered design ends and the virtuous circle in which business goals are pursued by building suitable systems, understandable and relevant to their audiences is closed.

To engage is to create interest and "passion" for people affected by the project: users, stakeholders and collaborators. We do this by designing the foundations for your users live positive user experiences and by communicating clearly and effectively the value of your brand.

Social networks give us a great help in this. We project and manage investment plans on Social Media like Twitter, Facebook, YouTube, etc.. creating harmony and consistency between the language and messages so that people can recognize your brand, identify with and become attached. Through the creation of value for people, we can create long-term relationships and ensure you a greater return on your investment.

The launch of a digital project, also announced the start of a next stage of development. We are committed to laying the foundation for each project will grow over time, improve, adapt to feedback from your users and stakeholders. Through a plan for long-term collaboration, we are able to constantly evaluate the effectiveness of the design and improve performance for your project to ensure a greater return on investment. We create the tools to gather feedback and we are aware of the new information provided eco-system of digital products.
We are particularly good at identifying new trends that guide the market for digital products and, of course, you will not miss new and interesting ideas.

Are you interested? Feel free to contact us!